Apply eyeshadow correctly (2024)

Apply eyeshadow correctly (1)
Apply eyeshadow correctly (2)

Reading time approx. 5 minutes

by Pelén Boramir-Nabbs – August 30, 2023

Do you want to use eye shadow to make your eyes shine and give your look more expression? In this article, we'll show you how to apply our eye shadow step by step and share helpful tips from our beauty experts. This is how you can achieve beautiful eye make-up, even as a beginner.

Our matte and shimmery eye shadows are versatile and are perfect for everyday use when you want a natural look, but also for special occasions when you want a more exciting look. Depending on how you apply them, whether with a dry, wet, firm or soft brush, you can enhance or refine the result.

Before you start: Discover the refill system of our eyeshadow palette and put together your favorite colors yourself

You can put together our eyeshadow palette according to your preferences and wishes. It is helpful to choose a good mix of light, medium and dark shades. Or you can simply base your choice on the palettes already curated by make-up artist and beauty expert Miriam Jacks.

Step 1: Preparation

Clean your eyelids thoroughly to remove any oil or dirt. You don't need an eyeshadow base or primer for our eyeshadows, you can apply them directly to your eyelid.

Step 2: Apply clay for foundation

Apply a light eyeshadow to the entire eyelid. The base with an eyeshadow helps you to blend the other colors better and forms the basis for your eye make-up. For this you can use the matte shade Ivory , for example. You can also apply this shade slightly under the eye or on the lower lash line - this way your mascara won't run. If you prefer a shimmering base shade, you can use our Champagne eyeshadow.

Step 3: Apply light color to the inner corner

Choose a light eye shadow such as champagne and apply it to the inner corner of your eye with an eye shadow brush. This light color opens up the look and makes your eyes shine. Light tones are also great as a highlight under the eyebrow.

Step 4: Emphasize the eyelid crease

Choose a matte eyeshadow like the warm Cinnamon or the cooler Taupe to contour your crease. Start at the outer corner of your eye and gently blend the color inwards. This will give your eyes more definition and depth.

Apply eyeshadow correctly (5)
Apply eyeshadow correctly (6)

Step 5: Apply medium color to the mobile eyelid

Use a shimmery shade such as bronze or the bright shade berry and apply it to the eyelid with an eyeshadow brush.

Beauty expert tip: You can intensify shimmering colors by applying them with a damp brush. This creates a metallic effect.

Apply eyeshadow correctly (7)
Apply eyeshadow correctly (8)

Step 6: Place dark colors

You can use dark eye shadows like aubergine or dark brown to make your upper lash line appear thicker. To do this, draw an eyeliner with a narrow brush. If you want to create smoky eyes, you can blend the dark eye shadow from the outer corner of the eye to the crease.

Step 7: Blending

The secret to a successful eyeshadow look is blending. Take a clean and loosely tied eyeshadow brush like our #16 Blender Brush and blend the colors again to create soft transitions.

Beauty expert tip: Are you wondering which brush is suitable for which eyeshadow color? Take a look here .

Apply eyeshadow correctly (9)
Apply eyeshadow correctly (10)

Step 8: Mascara

Apply mascara to your upper and lower lashes to complete the look.

In summary, one can say:

  • Light, matte eyeshadows are ideal for priming the eyelid.
  • Place light, shimmering tones under the eyebrow and in the inner corner of the eye for highlights and a bright look
  • Matte brown tones are ideal for emphasizing the eyelid crease.
  • Metallic and bright tones are applied to the eyelid.
  • Dark eye shadows are applied close to the lash line and the outer corner of the eye. This makes your eyelashes appear fuller.

Have fun trying it out!

Self-love and make-up - Interview Alina Merkau

An exclusive interview with Alina Merkau about beauty and inner strength: Alina Merkau, TV presenter for SAT.1 breakfast television and entrepreneur, she impresses with her inner and outer naturalness and...

Read more

How to Mascara

Are you wondering how to apply your mascara correctly so that nothing sticks or smudges and whether you should choose a black or brown mascara? Find out why good ingredients...

Read more

How to find the right bronzer for you

A touch of natural summer tan for a radiant complexion in any season? Finding the right bronzer for you can be a real challenge. What texture should it have, what...

Read more

Maniko Make up Looks

Perfectly styled from head to toe and your nails? In this step-by-step guide, we'll show you three summery looks to show you how to match your nails to your makeup...

Read more

Interview Lea

LEA is a singer and songwriter and impresses not only with her beautiful voice, but also with her natural and authentic manner. Having her as a brand ambassador has made...

Read more

Eye makeup for droopy eyelids

In this article, we give you tips and tricks on how to easily conceal a drooping eyelid in everyday life. We explain step by step how you can apply uncomplicated...

Read more

Our cosmetic packaging: Why sustainability is so important to us here too

At JACKS beauty line we take a holistic approach to sustainability. Our approach extends not only to our products, but also to our packaging. We firmly believe that every detail...

Read more

The Cream Concealer: indispensable in your beauty routine

No more dark circles under the eyes and spots. Uneasy skin, pigment spots or dark circles under the eyes are among the most common imperfections that women mention about themselves....

Read more

View all

Apply eyeshadow correctly (2024)
Latest Posts
Recommended Articles
Article information

Author: Allyn Kozey

Last Updated:

Views: 6722

Rating: 4.2 / 5 (43 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Allyn Kozey

Birthday: 1993-12-21

Address: Suite 454 40343 Larson Union, Port Melia, TX 16164

Phone: +2456904400762

Job: Investor Administrator

Hobby: Sketching, Puzzles, Pet, Mountaineering, Skydiving, Dowsing, Sports

Introduction: My name is Allyn Kozey, I am a outstanding, colorful, adventurous, encouraging, zealous, tender, helpful person who loves writing and wants to share my knowledge and understanding with you.